![How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand](http://kennethcortsen.com/wp-content/uploads/2018/02/Sk%C3%A6rmbillede-2018-02-12-kl.-20.39.13.png)
How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand
![Nike House of Innovation 000 in New York City Reflects a New Generation in Sports Performance | ArchDaily Nike House of Innovation 000 in New York City Reflects a New Generation in Sports Performance | ArchDaily](https://images.adsttc.com/media/images/5bef/8328/08a5/e560/3500/0254/newsletter/unnamed_(3).jpg?1542423329)
Nike House of Innovation 000 in New York City Reflects a New Generation in Sports Performance | ArchDaily
![Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest](https://media.architecturaldigest.com/photos/615742d515c06288656931a5/1:1/w_2153,h_2153,c_limit/Nike_Sports_Research_Lab_LeBron_James_Innovation_Center_8_original.jpg)
Exclusive Tour of the Stunning New LeBron James Innovation Center on Nike's Campus | Architectural Digest
![Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience | Business Wire Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience | Business Wire](https://mms.businesswire.com/media/20181114005859/en/690707/5/Nike_Sneaker_Lab_1.jpg)
Nike Opens Nike NYC House of Innovation: The Most Personal and Responsive Sport Retail Experience | Business Wire
![Gallery of Nike House of Innovation 000 in New York City Reflects a New Generation in Sports Performance - 2 Gallery of Nike House of Innovation 000 in New York City Reflects a New Generation in Sports Performance - 2](https://images.adsttc.com/media/images/5bef/8311/08a5/e560/3500/0253/slideshow/unnamed_(1).jpg?1542423307)